Defined as an edgy alternative to traditional advertising somewhat off-beat with vibrant, experimental groove. Soul Providers Collective is an advertising agency based in Gauteng, South Africa. 1215KA Studio was offered an opportunity to re-design the branding for Soul Providers, they were looking for a fresh design something that will fit in the current trends. Their keywords were Honest, Vibrant, Edgy, Curious, Prograssive.